Creating a look for each job function that is practical, yet impressionable, can set the tone for the company’s overall image from the second guests are greeted at the door. Being such a competitive industry, the competition for casinos demands forward thinking/trend setting uniforms that set them apart by specifically designing and customizing uniforms for bar and restaurant employees, security, cocktail waitresses, valet along with numerous other positions within the casino.

However, casinos have a particularly huge task since the venue variety is so diverse. The colors and styles selected to brand a business can be among the most effective ways to attract and keep customers. Uniforms are vital in communicating the company image accurately and positively. “You never get a second chance to make a first impression.” When it comes to a business’ image, taking a gamble is not a wise choice. As for other gaming properties, the role uniforms play in the casino can really be broken up in three main categories that should be taken into consideration during the selection process: casino branding, employee comfort and the patron experience. This set of criteria led Brooks to select At Work Uniforms to fulfill all of American Casino & Entertainment Properties uniform needs. I need to be confident I will be able to get the same product for the life of the uniform program.” Our uniforms must look and fit well and be fashion forward. It must be able to stand up to commercial laundry process. We always look for a company that can provide a good choice in sizing for all body types. I will check with other properties and see if they have worked with the company. With so many options, how do casino uniform managers even begin the selection process?Ĭynthia Brooks, corporate uniform manager for American Casino & Entertainment Properties says they look for, “dependability, consistent quality, customer service, how they have performed for us and timely delivery. They also can serve as a marketing tool by expressing a signature look to reinforce the company’s brand.Īccording to manufacturers, the uniform business has been increasing rapidly in the casino industry, but so has the competition. Uniforms can clearly identify employees and make them easy for customers to spot.

Uniforms play a vital role in the modern gaming enterprise,providing yet another layer of facility distinction in an increasingly competitive casino marketplace.

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